How to access your built-in marketing tools via the Marketing Manager page.
July 12, 2023
Your Shop Local Store has a new feature: We've made it easier to view and manage your marketing tools. Your account includes several built-in tools and programs, which can now be quickly accessed through the new Marketing Manager page.
The Marketing Manager page displays the following promotions in a table:
Offer Free Shipping.
Display a "Thank you for shopping local" banner on the checkout pages.
Nice to see this sign at an indie store, The Art of Simple, in Seaside, Florida.
“You may not know this, but if you shop with Amazon.com, you are not supporting small local businesses. If you want Amazon to be the world’s only retailer, keep shopping online at Amazon.com.
If you enjoy shopping in our store, buy from us. We appreciate your support. Thank you.”
If I were asked, I’d recommend these tweaks to this:
How having the right defaults makes decisions easier for clients and helps them be more successful.
January 27, 2023
When you look at your driver’s license, it lists if you’re an organ donor. Twenty years ago, only 20% of people were donors, but today 80% are—thereby saving millions of lives. Did people become more kind? No, the question on the application was changed from opt-in to opt-out. People signing up for or renewing a license are now by default enlisted in organ donation. Lesson: the right default answer in medical care can save millions of lives. Similarly, the right defaults ...
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June 6, 2018
June 6, 2018
Webinar: Your Store vs. Amazon
Want to fight back against Amazon? We'll show you 7 ways in our new webinar.
How to watch the webinar? In the comment field below this post, enter your store's name. Then we'll send you the access link to watch the webinar.
In this webinar, you'll learn:
1. How to offer greater product selection. 2. How to offer free shipping and promote easy pick ups and returns. 3. How to build trust by showing more pictures of staff and faces. 4. How to benefit from your registry ...
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January 14, 2018
January 14, 2018
A friend of mine asked me about the buy local movement and young people. She wonders if young people (people under 40--gosh, I guess that excludes me?!) cared about the buy local 'movement.'
My response to her was that asking someone to buy local is sort of like asking someone to ignore the major principles of why people shop (aka ignore capitalism). The primary reasons we shop where we do is:
1. Selection. People want a wide variety of selectionβ¦aka: all the items you can find on Amazon.
Do you want to beat Amazon? We'll show you 8 tips to succeed.
In this webinar, you'll learn to:
1. Offer greater selection by connecting with Smart Products.
2. Offer competitive shipping.
3. Offer quicker delivery and returns.
4. Add pics of you and your staff to the staff page, home page, and 'about company' page.
5. Use your registry software features. (Attend our registry seminar in August ;) See below.)
6. Save time by using Bridge's price floor feature.
7. Stay competitive ...
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August 24, 2016
August 24, 2016
Best Buy's online sales are up - suggesting it's winning its fight with Amazon. A few of Best Buy's techniques are offering price matching and free 2-day shipping. What can your store offer to win online?
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